If you're using direct mail, and you want to boost your response, make sure you're using first class "live" stamps, as opposed to using "machine" stamped, or pre-sorted bulk rate mail.

Nothing tells you "Hey, there's a sales letter inside this envelope." any more than a bulk rate indicia, or a piece of mail with a bar code above your prospect's name.

And I'm not sure what the Royal Mail over in the UK does, or what postal systems outside of America do, but if you're here in the U.S., use some of the "non-traditional" stamps the post office issues now.

You're a lot more likely to have someone open your letter if it has a "Dr. Seuss" stamp on it... an "elvis" stamp, or yes, even a "Happy Birthday" postage stamp on it, than a plain old "traditional" stamp with a flag on it.

Remember, direct mail is no different than any other media you're going to use to market your business. Your job, is to make your marketing blend in as much as possible -- to look as credible and "editorial" as can be -- and THEN once you've got your prospects attention, you use your sales copy to do the selling for you.

This is the same reason why your display ads should look like newspaper editorial columns, and not wild, screaming pieces that might as well say "BUY SOMETHING!"

Remember, sales is like seduction -- and being slick, fast and aggressive never seduced anyone.

But being slow and sultry does it all the time.

Craig Garber

If you want to know how to consistently attract a steady stream of fresh new prospects, who are pre-qualified, eager, and excited about buying from you, then Craig Garber -- recognized by his peers as America's Top Direct-Response Copywriter -- can show you exactly how to do this, step-by-step. Garber's written winning promotions across a HUGE variety of industries.

If you're serious about using emotional direct-response copy to increase your sales, then you MUST check out his website.

Garber specializes in dealing with selling products and services that are in the high dollar range, and he has an wealth of knowledge he draws from in crafting his promotions, in addition to his "living on the edge" life-experiences, along with a rock-solid 157 IQ.

This unique combination of "street smarts" and book-smarts allows him to get inside your prospects minds to write compelling, engaging and expressive copy that gets your prospects involved and whipping out their wallets.

Here are just some of the raving reviews, taken from actual client testimonials, about Garber:

?Finally, I found the copywriter I can work with for the rest of my career. He?s extremely thorough and reliable -- the man is his word. When he tells you he?s going to do something for you, it?s going to be done. It?s very refreshing in this candid world full of posers and imposters, all these people acting like they?re the best copywriters, and in reality they?re broke, they?re weak -- just seeing who they can scam next. So if you?re looking for somebody who?s very committed to your success, who delivers HUGE results, and who does whatever it takes to make sure your piece will be a winner, then don?t hesitate to go ahead and get a hold of Craig Garber right now.? - Chet Rowland

?During the two and a half intensive hours of conversation I had with Craig - I learned (and re-learned) more about copy than I have over the last 12 years. For example: Just one idea Craig gave me has increased my net profit by 43%! His grasp of which words move people into action -- is so comprehensive, so damned obvious ("Why didn't I think of that before?") and so easily explained -- that you'll just want to slam down the phone and get re-writing that very instant. I know -- I did! If you need to know more, just e-mail me: peter @ peterthomson.? Peter Thomson