We know youre working hard and smart to provide marketing communication support for your companys sales efforts. Bravo. Try not to forget that you also have access to another group of individuals, already a captive audience, who can provide immediate results, serve as ambassadors for your company and are critical to driving the company toward its goals your fellow employees.

We have seen some amazing results from internal activities that have sought to accomplish the following communication objectives:

- Communicate the vision, values and goals of the organization

- Recognize individual and company achievements

- Support employee accountability programs

- Build a sense of community, inclusion

- Report on company progress

- Focus individuals on areas of improvement

Following are some initiatives that could help to achieve those objectives:

- Internal newsletter (hard copy or html)

- Graphic panels in key areas of office

- Intranet, or blog (pass-protected)

- Town hall meetings (monthly/quarterly)

- Email announcements on achievements (monitor click rates for specific links)

Of course, many other initiatives could be employed, but remember that you should pursue them with the same quality standards as external communication quality of copywriting, graphic design, and materials used.

The key to a successful internal communication plan is sustenance. It will require approval, support and budgetary commitment from the top, and planning should include department heads in order to receive adoption across the organization.

Finally, approach this plan as a thematic program, so that the impact of each execution has a compounding effectjust like an advertising campaign or marketing communication plan should.

Opportunity contact us for specific examples of executing an internal marketing communication plan. Also, inquire with us how to initiate Corporate Culture Marketing (a process of leveraging your own companys good will and values to win new clients, build meaningful partnerships and retain great employees).

Mick Danskin

Mick Danskin jumped the fence from corporate marketing communication strategy and management to form his own marketing communication firm. With over 20 years of hands-on experience in the marketing trenches, Danskin paints a candid picture of current issues facing marketing officers.

Mick has worked for and with $Billion industry leaders such as Bank of America, and Lithonia Lighting (now Accuity Brands)and growing small businesses, offering his passionate and creative approaches to promoting their brands, product and services, or overcoming significant communication challenges.

His company, Danskin Creative Communication, Inc. operates out of the Atlanta, Georgia metro area to service clients throughout Georgia, in North Carolina, California, Oregon, Texas, and Mississippi.

Danskin earned his B.A. Degree in Communications from California State University, Fullerton.