1. Tell your potential customers special events your business has sponsored. It could be charities, fund raisers, charity auctions, etc.

2. Tell your potential customers about any mergers or joint ventures with other reputable organizations or businesses they would recognize.

3. Tell your potential customers some valuable info. This will create rapport with them. It could be tips, a how-to excerpt, etc.

4. Tell your potential customers about reviews of special events your business attended. It could be trade shows, seminars or conferences.

5. Tell your potential customers stories about your customer service. It could be how you help a new customer, an award you won, etc.

6. Tell your potential customers stories about your employees. It could be about why they like to work for you, their personal profile, etc.

7. Tell your potential customers about milestones and goals your business has achieved. It could be a sales goal, customers served goal, etc.

8. Tell your potential customers about innovations your business has discovered. It could be inventions, new technologies, patents, new products, etc.

9. Tell your potential customers the things you have done to improve your product. It could be lighter, faster, heavier, slower, etc.

10. Tell your potential customers a little history or past information about your business. It could be how it started, how you got the product idea, etc.